M3: Objectives for digital marketing plans 1. SMART objectives

Objectives should be clear, concise and a tangible statement of intent.  Objectives must be actionable and capable of delivering value to your organisation.

SMART objectives are:

• Specific
• Meaurable
• Actionable
• Relevant
• Timely or time-oriented, a historical analysis

Objective should have a target marjket, an appropriate and measurable aim and a time frame